This was the second time that the world’s largest trade fair for retail trade investment needs, the EuroShop 2017 in Düsseldorf, served as a platform for Kaindl, Salzburg’s innovation leader in decorative wood-based products, to present its high-quality decor concepts. The BOARDS LEAD collection with its LEADing Trends 2017 was at the centre of Kaindl’s trade fair stand from 5 to 9 March.
Taking place every three years, this year’s EuroShop boasted 2,368 exhibitors from 61 nations and attracted a staggering 113,000 visitors through its gates. Its international alignment and high importance among industry professionals provided a suitable framework for the small yet significant and harmonious Kaindl stand that addressed first and foremost the elite among shop fitters, architects, shop designers and specialist publications. On their quest to find the “Look of the Future”, they were able to get a feel for the latest shop fitting and store design trends at Kaindl’s stand.
“Up to 100 qualitative consultations per day underscore the huge interest shown in the products from Kaindl’s hothouse of design. It is a result that shows us just how close we are to the pulse of our times”, says Thomas Lettner, Kaindl Sales Director for Western Europe, in summing up. Visitors unanimously considered the design of the collection, the trade show presentation, the products and their visualisation in the LEAD brochure as a successful overall performance. Positive reactions such as these encourage Kaindl’s marketing strategists all the more to stay on the chosen path to further reinforce the Kaindl brand in the minds of the target group.
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M. KAINDL KG